NFL x Verizon Superbowl XLVIII
#WhosGonnaWin is Verizon's social media-driven campaign, launched the week leading up to the NY / NJ Superbowl XLVIII. As an NFL partner, Verizon needed to make a big statement. For the first time, we put the lights of the iconic Empire State Building into the hands of football fans. The Seahawks or Broncos dominated the skyline as the building lit up with the team’s colors whose fans tweeted the most support.
Each day, Verizon posed a question that fans could tweet their answer to with #WhosGonnaWin. Each night we showcased the results, allowing fans to turn a New York icon into their own Super Bowl battleground with the first ever social media-powered light show on the Empire State Building.
